Hello, my name is
Meng Ying Zhu
I’m a professional Public Relations & Marketing
About Me
Embarking from China to the U.S. at the tender age of 15, I’ve woven a unique tapestry of cultural understanding that spans continents. This cross-cultural prowess fuelled my passion for marketing and public relations, guiding my academic and professional journey. My knack for dialectical thinking allows me to explore multifaceted perspectives, crafting solutions that resonate. Storytelling isn’t just a skill; it’s my art form, persuading and captivating audiences. Through diverse experiences in PR and marketing during my university and postgraduate studies, I’ve discovered the universal threads that bind successful campaigns across various sectors. The tech industry, corporate communication, and beauty realm hold a special place in my interests, particularly the evolving landscapes of Web3, blockchain, gaming, and AI. These areas offer a blend of challenge and intrigue, demanding innovative marketing and PR strategies that I eagerly embrace. Despite not having direct experience in the beauty industry, my extensive brand knowledge and ingredient savvy speak to my ability to rapidly adapt and excel. Recognized as a fast learner and commended for my analytical and learning agility, I stand ready as a new grad to showcase my talents and make my mark.
01.
Skills
Digital Marketing
SEO & SEM: Boosting online presence, effective ad campaigns.
Consumer Insight Mining: Utilizing tools for in-depth audience understanding and market trends.
Email Marketing: Crafting engagement-driven email campaigns.
Integrated Campaign Management
Online & Offline Campaign Design: Crafting strategies to enhance brand reputation through cohesive, cross-channel marketing efforts.
Media Relations & Crisis Management: Managing communications to uphold and protect brand image.
Creative Communication
Content Creation & Strategy: Generating impactful, goal-oriented content.
Social Media Marketing: Customized engagement across digital platforms
Storytelling & Branding: Creating narratives that connect with the audience.
Analytical Proficiency and Research Techniques
Data Evaluation: Skilled in leveraging tools like Google Analytics and Brandwatch for insightful marketing analytics and trend analysis.
Market Research: Proficient in using Google Trends to gauge market interest and consumer behavior.
Survey Design and Analysis: Experienced in creating surveys with platforms like SurveyMonkey and Google Forms to collect targeted data, enhancing campaign strategies.
Working Experiences
Studying in Marketing and Communication
Online and Offline Campaign