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 Advertising headline/tagline brief - Mengying Zhu's Portfolio

 Advertising headline/tagline brief

  1.  What is the task?

The task is to create two headlines for the Electronic Arts (EA) launch event of its new VR headset tailored for use with their PC games. One headline will be for print advertisement, and the other will be for an Out-Of-Home billboard.

  1. What is the goal?

The main goal of the campaign is to give an announcement telling people about EA’s launch of a VR headset, and to spark interest in EA’s VR.

  1. Who is our target audience?

The primary target audience consists of EA video game players, who are predominantly male and have a passion for immersive gaming experiences. The secondary target audience includes young individuals aged 18-35 who are eager to try new or cutting-edge technology.

  1. What will make them listen to/read our material?

The primary target audience looking forward to know how this VR headset works with EA PC games, and what features of this device can improve their gaming experience.

The secondary target audience wants to know advanced technology and features of the EA VR headset that set it apart from competitors. 

  1. Where will this story get told?

For print advertisement: 

WIRED Magazin : WIRED covers a broad range of topics including technology, entertainment, and gaming. The major audience for this magazine is tech enthusiasts between the ages of 20–50.

PC Gamer: PC Gamer is focused specifically on PC gaming and offers news, reviews, and detailed articles about games, gaming hardware, and the gaming industry.

For Out-Of-Home billboard: 

Near Technology and Electronics Stores, such as Best Buy. This location can capture the attention of consumers who are already interested in technology and gaming.

Universities Campues: Young people in university campuses might be the ones most interested in new technology and science. 

  1. Headline 

Print: Revolutionize Your Gaming: Dive into Unbounded Worlds with Freedom

BIllboard: Cutting-Edge VR Technology Help You Escape Reality

Tagline: EA + Apple VR Takes You Beyond the Ordinary