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Brand Storytelling - Mengying Zhu's Portfolio

Brand Storytelling

Original Design

1. Billboard

2. Bus Shelter

3. Junior Posters

Original Instagram Post

The countdown begins! In a few days, EA and Apple will deliver you the future of gaming.

Ready to level up?

Pre-order now to get:
-20% off
-Free game– Zau.

You can order on EA or Apple official website. your VR headset on EA or Apple’s websites. #EAVR#EA PC game

The way games are played will change completely.

EA VR Headset has:
– Ultra-Real HDR & Ray Tracing
-360° Spatial Audio
-Precision Interaction
– Effortless Team Play
-Peak Comfort Design

Welcome to visit our website for more information. #EAVR#EA PC game

EA VR is here! Give you a fully immersive gaming experience. You will know what ” living the game” mean. Grab yours now and see what the future feels like. #EAVR #EA PC Game.

Dive into the mystical world of Zau with EA VR. ONLY EA VR can let you really experience a universe where lore, emotion, and magic collide in ZAU. Your journey through ancient tales and spiritual healing begins now. #EAVR #Zau #EA PC Game

Blog Post

Are We About to Enter the World of “Black Mirror”?
The VR headset specially designed for gamers by EA has finally been unveiled! 

Mengying Zhu, 3/26/2024

This Monday, Electronic Arts (EA) announced big news—they will be collaborating with Apple to release a VR headset in April this year, which they are calling “the most advanced gaming device in the world.” However, immediately after the announcement, there were mixed reactions from the public. Most of EA’s gaming fans are eagerly anticipating the launch of this product, but some are concerned that this VR headset will be just another expensive and difficult-to-use “electronic waste” like other VR devices on the market.

But is that really the case? Why were all the professional reviewers who experienced the product firsthand at the event so excitedly at a loss for words?

EA + Apple VR Highlights:

  1. Futuristic Design That Perfectly Fits Ergonomics

The EA + Apple VR headset has an attractive appearance, embodying Apple’s unique minimalist and sophisticated style. The device itself weighs less than a pound, and the strap at the back is made of very soft, skin-friendly fabric, meaning gamers can wear it for extended periods without any discomfort.

Additionally, this VR device can be used while wearing glasses, with no need for additional lens installations.

  1. A Perfect Blend of Reality and Virtuality! As if Truly Immersed in the Game World

The EA + Apple VR can truly immerse players completely in the game world, thanks to its naked-eye 3D ultra-high definition image quality and three-dimensional spatial sound. Anyone who has been to the Las Vegas Sphere would understand the shock of naked-eye 3D! I was deeply amazed when I watched a film at the Sphere; I thought then that such technology would be perfect for VR devices. It turns out EA made my dream come true.

Many professional reviewers who tested the EA + Apple VR at the launch event could attest that using this product feels exactly like watching a film in the Sphere.

  1. Perfect Compatibility with All EA PC Games

Fans of EA games must be very excited! Many of EA’s games focus on immersive experiences, such as The Sims and the FIFA series. Playing these games on a computer already feels addictively immersive; using them in VR would make me want to live inside those games.

In summary, the EA + Apple VR, as a VR product specially designed for gamers, is truly stunning. If you’re still unsure whether you’ll like this product, you’re welcome to try it on at Apple and EA’s offline stores after its launch in April. Only by experiencing it yourself will you understand that the door to the future has already opened.