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 News Release - Mengying Zhu's Portfolio

 News Release

April Unveils EA + Apple VR Headset: Ultimate Immersion Awaits Gamers

 
 

 March 23, 2024

Redwood City, California – Today, Electronics Arts Inc. (NASDAQ: EA) and Apple are thrilled to announce the upcoming launch of the EA VR Headset this April, marking a quantum leap in gaming technology. Aimed at gamers seeking the zenith of immersive experiences and fans of EA’s storied franchises, this pioneering device promises to bring gaming to reality. Pre-orders for this game-changing VR headset commence today on both the EA and Apple official websites.

The EA VR Headset is compatible with all EA games, including The Sims, Apex Legends, the Battlefield series, the FIFA series, the Plants vs. Zombies series, and more. This device elevates gaming to unimaginable realism and interactivity, allowing players to fully immerse themselves in their favorite virtual landscapes. Whether on mobile devices or PCs, the EA VR offers a unique blend of personalization and innovation, empowering players to leverage their distinct strengths and tailor their gaming strategies.

EA CEO Andrew Wilson stated, “As our society gradually enters a new era of AI and the metaverse, we are committed to providing gamers worldwide with a better, more immersive experience of our games. Many of EA’s games are highly suited for use on VR devices, so adhering to our principle of putting fans first, we have overcome numerous challenges to create this perfect VR device.”

The EA VR Headset employs cutting-edge technology offering players a more liberated and diverse gaming experience, specifically through:

  • High-Fidelity Visuals: Features HDR and ray tracing within 360-degree cameras for a crisp, vibrant virtual world that mirrors reality.
  • Immersive Audio: Advanced spatial audio creates a realistic soundscape, with direction-specific sounds enhancing the feeling of being in the game.
  • Precision Interaction: Dynamic sensing accurately tracks movements, allowing for natural and precise interactions with the virtual environment.
  • Effortless Team Play: Integrated real-time voice/video chat makes collaboration with teammates intuitive and immersive.
  • Peak Comfort: Designed with adjustable straps and made from breathable materials, ensuring comfort for hours of play. 

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.

In fiscal year 2023, EA posted GAAP net revenue of approximately $7.4 billion.  Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS FC™, Battlefield™, Apex Legends™, The Sims™, Madden NFL, Need for Speed™, Titanfall™, Plants vs. Zombies™ and F1®.  More information about EA is available at www.ea.com/news.

EA, EA SPORTS, EA SPORTS FC, Battlefield, Need for Speed, Apex Legends, The Sims, Titanfall and Plants vs. Zombies are trademarks of Electronic Arts Inc.  John Madden, NFL, and F1 are the property of their respective owners and used with permission.

Mengying Zhu
Global PR Lead, EA SPORTS FC
eescaravage@ea.com